Despite his new fondness of the Canadian Mountie look, Pharrell has been busy with his textile company, Bionic Yarn. His new venture is with G-Star, a long term partnership created to produce textiles out of recycled fabrics. This is not their first foray into collaborations, Bionic Yarn previously worked on a capsule collection with Moncler.
The concept behind the new agreement is turn plastic debris from the ocean into commercially viable products. G-Star will be incorporating Bionic Yarn products into all its future product lines. Topshop are another company to have recently used the company. They incorporated it into a recycled denim line in 2010.
Great to see people like Pharrell and Will.I.Am doing the green thing in fashion.