Oxymoron2013 Brand Profiles: Finsk to Jaida Hay



Julia Lundsten has made a name for herself as a most promising and gifted shoe designer, with her label FINSK, launched in 2004. London based, Finnish born Finsk has become a fixture at New York Fashion Week and London Fashion Week through Lundsten’s collaborations with Ports 1961 and Basso & Brooke.

Lundsten’s unique, modern designs are avant-garde yet supremely wearable. She cleverly uses contrasting leathers and wooden sculptured heels to create design masterpieces. The natural beauty of locally sourced materials is a significant component of each collection, each pair of shoes being handcrafted in an atelier in Brazil. The production process is as ethical as possible and all leathers used in Lundsten’s designs are by-products of other industries.


Henrietta Ludgate

Henrietta Ludgate is a talented Scottish designer, her minimalist designs have been championed by Livia Firth, Laura Bailey, Jimmy Choo and Roland Mouret. Henrietta’s flair for structural design and her uncanny ability to design with a real sense of her Scottish Heritage makes her one of the most unique and innovative designers of her generation. In 2010 she was awarded the ‘Fashion Innovation Award’ at London Fashion Week and in 2011 she won ‘Young Designer of the Year’ at the Scottish Fashion Awards.

Henrietta has always exclusively used British fabrics in her designs and works with smaller suppliers to guarantee quality and create exceptional luxury designs.


House of Tammam

Atelier Tammam is a small traditional couture atelier (fashion studio and showroom) based in the heart of Bloomsbury, central London offering a personal and luxurious experience to our customers. They specialise in hand crafted, handmade, high quality bridal and evening wear. And have a wide selection of gowns available to try as well as offering a bespoke service where they can design and create a gown just for you.

Tammam is a multi-award winning designer label, a trailblazer of modern production and sourcing practices while staying true to the crafts of dressmaking, creative pattern cutting and hand sewing.


Jaida Hay

Jaida Hay is London’s answer to sports luxe. A distinctive contemporary label with an edge that is balanced with elegant sophistication, JAIDA HAY collections are created through masterful tailoring, innovative draping, use of exquisite fabrics and a unique sensibility of wearable, timeless design.

Following a sustainable philosophy, JAIDA HAY is dedicated to supporting British manufacturing, using sustainably sourced fabrics and operating in a transparent manner giving consumers the option to follow the distinctive journey in creating a designer garment. She represents lasting, British-made fashion combined with an understanding of the importance of ethics in luxury.


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