Tapping into the creative industries is key to getting the right messages for communicating climate change. If the guys at Diesel can come up with something this simple but so watchable and shareable for denim, surely we can do the same for changing weather patterns? Right?
Also, big props go to Diesel for the work that they have been doing in Africa through their Only The Brave Foundation as well as through commerce via their partnership with Edun. Take a look here.